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Fitzgerald Photo
Commercial & Editorial Brand Storytelling in Boston & Maine
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  • Work
    • Portraits That Work
    • Work in Progress
    • Good Work
    • Moments That Matter
    • Featured: Baring Scars
    • Video
  • About
  • Work With Me
    • Next Steps
    • Branding Packages
  • For Photographers
  • Blog
  • Contact

Branding

A young construction worker with a red hard hat and safety vest smiles slightly, standing in a sunlit industrial setting.

Coal Miners, Coding and Coffee in the Age of AI

Business Matters, Creative Matters, ReflectionsBy BrianAugust 29, 2024Leave a comment
I met with the marketing director of a non-profit for coffee this week to discuss a pending project. Face-to-face meetings like this rarer now, even more than a year after the WHO pronounced the Covid-19 Pandemic officially over.

Photo studio

The Messy Art of Connection

Brand & Marketing, Business Matters, Creative Matters, ReflectionsBy BrianAugust 20, 2024Leave a comment
Yesterday afternoon, I found myself randomly picking up photographic gear—a power cord here, a light meter there, a reflector, stowing a canvas backdrop—and I realized I was way too tired to finish.

In the Room Where It Happens

Brand & Marketing, Creative Matters, ReflectionsBy BrianSeptember 5, 2023Leave a comment
During my years as a newspaper photo editor, I often invited myself into any meetings I saw that included an editor and writers.  Leaning into the doorway I'd ask, "Should I be in here?"  Early involvement in story development leads to better visual opportunities, benefitting the story and ultimately, readers.

What’s Your Problem?

Brand & Marketing, Creative MattersBy BrianAugust 29, 2023Leave a comment
Clients hire me for all sorts of reasons—often to create content for an ongoing campaign or to make their websites look more appealing. These situations involve parameters that are already set, and my task is to execute consistently with an established look or direction.

Elevate Your Marketing with Aerials This Fall

Brand & Marketing, Projects, VideoBy BrianAugust 15, 2023Leave a comment
It's incredible just how a small change in perspective can transform your view of the world.

The Soul of Work: Unveiling Authentic Brand Culture

Brand & MarketingBy BrianAugust 1, 2023Leave a comment
I'm not just a location portrait photographer. I'm a storyteller who crafts narratives that blend stills and motion. My interest lies somewhere even deeper: capturing the culture of work, the heart and soul that beats within every office, workshop, or studio.

Hiring a Drone Photographer? Consider This First

Brand & MarketingBy BrianApril 25, 2023Leave a comment
In the ever-changing world of drone photography, regulations and requirements are constantly updated. The FAA's remote ID rule, set to take effect in September 2023, mandates that most drones in US airspace possess remote identification capabilities for safety and compliance.

Master your Content Calendar in 5 Steps

Brand & Marketing, Business Matters, Creative MattersBy BrianApril 4, 2023Leave a comment
Ready to level up your content game?  Craft a killer content calendar to keep your audience hooked.  Streamline content creation, ensure a steady flow of engaging material, and support your brand's marketing objectives with these five steps.

Show off your brand personality

Brand & MarketingBy BrianMarch 28, 2023Leave a comment
How can brands show off their unique personalities?  One way is by showcasing the people who together make the company special. Over the past few years, I've been working with Port Property and the creative team at Longfellow Communications to capture personality portraits of their employees.

Get Real: It’s about people, not brands

Brand & Marketing, ReflectionsBy BrianMarch 14, 2023Leave a comment
The biggest trend in 2022 seems to be the embrace of artificial intelligence (A.I.) tools like ChatGPT, Jasper and MidJourney by content marketers. In an age of deepfake videos and faked resumes, trust is the only thing in short supply.

Image libraries keep social media content flowing

Brand & Marketing, Business MattersBy BrianMarch 7, 2023Leave a comment
If you're a marketer and have responsibility for your brand's image, having enough good content can be an issue. It's not just the amount of content, but the variety:  blogs, articles, white papers, graphics, images, video.

Taking it to the next level with commercial drones

Brand & Marketing, Business MattersBy BrianMay 18, 2022Leave a comment
According to the Federal Aviation Administration (FAA), there are almost 900,000 unmanned aerial vehicles, drones, registered in the United States. For reference, in 2018—just four years ago—there were 110,000 drones registered domestically.

Don’t Hire Me

Brand & Marketing, Business MattersBy BrianMay 11, 2022Leave a comment
This is strange advice, especially coming from a photographer. It may indeed make sense to hire a professional photographer for your brand.  It just might be that the timing is premature.

Don’t Just Do It: create a winning social media strategy

Brand & Marketing, Business MattersBy BrianMarch 23, 2022Leave a comment
If you're responsible for marketing at your company (or one-person shop), one single word can induce sweating, bouts of self-doubt and even some wistful headshaking: content.

Five photography tips for content marketers

Brand & MarketingBy BrianFebruary 22, 2022Leave a comment
One of my favorite photography-related quotes is from National Geographic photographer Jim Richardson. “If you want to be a better photographer, stand in front of more interesting stuff.”

Headshot portraits with intent

Brand & Marketing, Business Matters, Creative MattersBy BrianFebruary 16, 2022Leave a comment
Headshot portraits are deceptively simple. A head-and-shoulder portrait done in a studio is a staple need for businesses small and large, for entrepreneurs, service professionals and actors, to name a few.

The truth behind the moment

Creative MattersBy BrianFebruary 9, 2022Leave a comment
We all know how it is to be judged by our worst moments. Our lowest, most vulnerable, or most unattractive times. We all have them, but they are not the sum of our experience.  I think back to many things I've said—flippant comments, ignorant statements, off-the cuff remarks.

Want Headshots and Portraits for your Brand? Consider This.

Brand & MarketingBy BrianSeptember 1, 2021Leave a comment
You've long suspected that your company's staff portraits are in need of updating (Ted's skinny tie has gone in and out of fashion since his portrait was taken. Twice).   Your biggest competitors on LinkedIn, have amazing portraits (is that a tiger in the backround?) and between the shame and the frustration, you're determined to hire a photographer, now.

It’s not about the cows. It’s about the people.

UncategorizedBy BrianSeptember 7, 20103 Comments
When people remark to me that I’m working long hours in my photography business, I usually respond, ‘hey-it beats working for a living’.   The truth is, it’s a lot of work to run a business—but the rewards are also great.  …
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