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Business Matters

A young construction worker with a red hard hat and safety vest smiles slightly, standing in a sunlit industrial setting.

Coal Miners, Coding and Coffee in the Age of AI

Business Matters, Creative Matters, ReflectionsBy BrianAugust 29, 2024Leave a comment
I met with the marketing director of a non-profit for coffee this week to discuss a pending project. Face-to-face meetings like this rarer now, even more than a year after the WHO pronounced the Covid-19 Pandemic officially over.

Photo studio

The Messy Art of Connection

Brand & Marketing, Business Matters, Creative Matters, ReflectionsBy BrianAugust 20, 2024Leave a comment
Yesterday afternoon, I found myself randomly picking up photographic gear—a power cord here, a light meter there, a reflector, stowing a canvas backdrop—and I realized I was way too tired to finish.

Industrial workers

Understanding Photographer and Videographer Rates

Business Matters, ReflectionsBy BrianJuly 31, 2024Leave a comment
When hiring a photographer or videographer, rates can be confusing. Some photographers don't provide day rates, while videographers often do.

The Essential Role of Professional Photography in the Healthcare Industry

Brand & Marketing, Business MattersBy BrianJune 27, 2023Leave a comment
At its core, healthcare is personal. Anyone who has visited a doctor or made an unplanned trip to the emergency room knows the feeling of wanting to be seen as an individual, as a person. Healthcare without compassion is like a library without books: a beautiful structure missing the things that give it meaning and purpose.

First, Give Value

Business MattersBy BrianJune 13, 2023Leave a comment
I was raised by Irish Catholics, which might explain why I have a deep-seated belief that anything good in my life must be accompanied by an equal-or-greater amount of suffering.

Master your Content Calendar in 5 Steps

Brand & Marketing, Business Matters, Creative MattersBy BrianApril 4, 2023Leave a comment
Ready to level up your content game?  Craft a killer content calendar to keep your audience hooked.  Streamline content creation, ensure a steady flow of engaging material, and support your brand's marketing objectives with these five steps.

Image libraries keep social media content flowing

Brand & Marketing, Business MattersBy BrianMarch 7, 2023Leave a comment
If you're a marketer and have responsibility for your brand's image, having enough good content can be an issue. It's not just the amount of content, but the variety:  blogs, articles, white papers, graphics, images, video.

Taking it to the next level with commercial drones

Brand & Marketing, Business MattersBy BrianMay 18, 2022Leave a comment
According to the Federal Aviation Administration (FAA), there are almost 900,000 unmanned aerial vehicles, drones, registered in the United States. For reference, in 2018—just four years ago—there were 110,000 drones registered domestically.

Don’t Hire Me

Brand & Marketing, Business MattersBy BrianMay 11, 2022Leave a comment
This is strange advice, especially coming from a photographer. It may indeed make sense to hire a professional photographer for your brand.  It just might be that the timing is premature.

Don’t Just Do It: create a winning social media strategy

Brand & Marketing, Business MattersBy BrianMarch 23, 2022Leave a comment
If you're responsible for marketing at your company (or one-person shop), one single word can induce sweating, bouts of self-doubt and even some wistful headshaking: content.

Headshot portraits with intent

Brand & Marketing, Business Matters, Creative MattersBy BrianFebruary 16, 2022Leave a comment
Headshot portraits are deceptively simple. A head-and-shoulder portrait done in a studio is a staple need for businesses small and large, for entrepreneurs, service professionals and actors, to name a few.
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